“I’m happy to re-open but it was easier to close!” This is a popular sentiment among retailers right now. You’re thrilled to be able to open up your doors but with the rules, restrictions and government breathing down your neck it’s all a bit daunting for anyone in...
Chrissy has created a fantastic website full of resources for families in St. Charles, Geneva and Batavia and she’s started a fast-growing (and quite fabulous!) Facebook page touting all things Fox Valley.
Regardless of whether you’re a budding author with a kernel of an idea swimming around in that noggin of yours or you have a published book, marketing coaching will help you identify and leverage the three most important things every author needs to master to sell...
The hands-on marketing learning approach used with my marketing coaching is really valuable because it saves you time, provides you the marketing knowledge you need right now and will help you make a difference in your every day marketing.
As a marketing coach for authors I’ve been able to applaud authors who’ve decided to take action and just self-publish instead of waiting to be discovered “someday”. I’ve been able to extend objective feedback on manuscripts, book covers and illustrations. I’ve been able to help authors simply start by providing them tips to overcome the fear and start simply writing. I’ve been able to advise authors on the necessary steps throughout the writing process – and then, as the owner of a marketing company, I’m able to teach them how to market themselves.
Diamonds may be a girl’s best friend, but SEO is a company’s best friend. Great search results are created just like diamonds, a result of time and pressure. In terms of SEO, the longer your content is out there, the better. In terms of pressure, well – that just means adding good content and doing it consistently.
After reading Marketing Chomp, Richard decided to ramp up his social media presence and launch a “Train Like a Champion” series. He posts a video every single day. Now here’s the crazy part – not only did he first commit to doing this for a few months, he has kept going after that!
What’s the best advice for your small business? The very first thing you need to do is actually identify what it is that you’re going to go after this year. That elusive thing you’ve been toying around within your head, but never dared to verbalize.
PR, press, publicity – whatever you call it – it takes hard work and is a very niche specialty in the world of marketing. Few are really good at it because it takes time and focused attention.