What’s the best advice for your small business? The first thing you need to do is identify what you’re going to do this year. Write Down Your Marketing Strategy! This goes beyond writing out simple goals and superficial wants, as in, “I want more revenue” or “I’d like to increase customer engagement.” I’m talking about the plan to back all of that up – your marketing plan.
Three key elements make up a marketing plan.
- Company Vision
- Annual Objective
- Action Plan
It starts with identifying your big vision and outlining your objectives. You have to back it up from there with some sort of action. Those actions are what make up the key components of your marketing plan.
Your action plan is the steps you will take to achieve your objectives and fulfill your amazing vision. The best advice for your small business is to identify what you’re going after this year.
- What’s that one elusive thing you’ve been toying around inside your head but never dared to verbalize?
- What has been nagging at you?
- What are you dying to achieve but have been too scared to try?
- What seems just too big, too out of reach for you?
Yes, THAT! That’s the “thing” I’m talking about!
If part of you just said, “Oh, crap, she means _________,” and you filled in the blank with that thing you KNOW you need to do, then this was written just for you!
Now that you’ve identified it – what’s next?
Tell someone. Yes, you heard me. Remember, if you never say it out loud, if you never dare to share it . . . you’ll never do it. Why?
There’s no accountability and no risk if you don’t tell anyone.
If you decide to just coast and not to act towards that particular thing, what will it matter? No one will know, no one will be asking for updates and your life will be the same at this same time next year – you’ll just be one year older and have lost an entire year. There will be no pain and no consequences other than the pain of lost opportunity.
If you tell people about your big dream, people will start asking you how you’re doing on it. There will be pain and embarrassment if you don’t complete it! You may even risk some of your integrity if you don’t get it done.
If you’re like me, that’s some powerful motivation!!
Here’s a little secret of my own – I told the world about my book before it was finished. I declared it was going to be published in October before the manuscript was even in respectable book form!
Why would I do something so bold you ask?
I knew if I told people, in order to save face, I’d have to do it. Yes, I did a lot of praying for inspiration, and I worked into the wee hours of many mornings . . . but I not only finished it, it was completed ON TIME! Even my publisher laughed at my aggressiveness! He has since learned I do what I say.
Here’s the thing: For about two years, I would read other people’s books and think, “If they can write this, why can’t I write a book?” or “I can write just as well as this author.” Finally, I would think, “I have something to teach people, and I better do it before someone else does!”
So, I started.
I worked. And I worked. And I hit a wall. Then I worked. I worked some more. In the meantime, I read book after book after book. I kept reading fiction, nonfiction—anything and everything I found interesting just to keep me in front of books and to keep me motivated. People would ask how the project was going, and that would inspire me to keep at it.
I had the cover art done so I could start marketing the book – yes, before the book itself was even done. I started creating buzz around it and guess what, then more people would ask about it. The more I talked about it, the clearer some of the objectives came and it really helped me polish some of the chapters which up to that point had been a little rough.
It was no longer just the time investment (we all waste time) or the money I had spent (we all waste money) ; it was the vast number of people asking me for updates that created enough accountability to get me across the finish line.
The book was published, released on Amazon, then for Kindle, and then the audio version, and then received expanded distribution.
If I had never written it down or publicly declared that I would write a book, I’d still just be another author-in-waiting. I’d still be just one who says, “One day I’m going to write a book,” but never does.
If I had never boldly claimed such high aspirations, I most certainly wouldn’t have completed another book in those next twelve months, and I wouldn’t be in the middle of writing two additional books now.
What’s your next step?
This is where you need to get a game plan together. Whatever your thing is, you need to ask yourself:
- What do I need to dedicate to get it done?
- Do I need to schedule one hour a week working on it or one hour a day?
- Do I need to save or raise funds to meet my goal? And if so, HOW am I going to do that? Stop going out to eat or create a fundraising event.
- Are there people who I need to help me accomplish my goal? If yes, who are they?
Create a roadmap for yourself to accomplish all of the above.
Hopefully, you get the idea, and if you need more structure – guess what? I wrote the book on it! This isn’t a sales pitch, but if you sincerely need help, you’re in luck because I will coach you through the process.
If you’ve got a solid idea of how to create your roadmap, then get it done . . . NOW. Don’t delay. Otherwise, another month will go by, and before you know it, it will be next year, and you won’t be any closer to that crazy big idea than you are now.
We all fail a lot! We just don’t usually brag about that stuff, but we do – if we’re honest. So, stop living under the guise of not wanting to look stupid – put it out there!
People will support you, encourage you, and, guess what, usually connect you with people to help you make that thing happen!
But they can’t help if they don’t know about it!
Now go, go on . . .
IDENTIFY, WRITE, TELL people about it & CREATE YOUR ROADMAP!!
If you don’t try – how will you ever know what could have been?
Go out and make this happen!