I provide marketing coaching for authors because I know the isolation and frustration of writing. When I decided to write my first book, I didn’t consult with anyone on the writing process, I just started writing. I knew I had a unique perspective on developing a plan for small business owners and marketing professionals who had never created a marketing plan. Those I had helped applauded my use of layman’s terms and my ability to make it simple enough that busy professionals could still execute, so I thought it would be easy for me.
Boy, was I wrong!
I didn’t have the luxury of being a full-time writer, I had a business and client work to complete.
I worked on weekends while my husband and step-son played video games, played catch, or watched movies. During the week, after all the networking and client work was done, I settled in to work on my book. I worked into the wee hours of the morning, drawing the criticism of my husband.
Even though he was my biggest supporter, all he saw at the time was me pouring time and energy into something that wasn’t bringing in any revenue for the business. We had only been in business a few years, so we were still struggling, and despite the fact that he was the first person to tell me I should write a book, his confidence waned in the face of the obstacles we were facing. He would question why I was spending so much time on it (he would always apologize later and now fully admits it was only out of frustration of seeing me work myself so hard).
His objections were hard to stomach, but I had committed to the project and was determined to finish. I would hear his complaint but hunker down, like my style, and plow ahead. I didn’t have anyone to bounce ideas off of or ask if this were normal. I just knew I wanted to finish what I had started and was bull-headed enough not to let him derail me.
The more I worked, the more the books started taking form and the more I witnessed something magical. Those moments provided fleeting moments of exhilaration, followed by deep doubts I would ever finish or anyone would ever read it.
Writing a book, I found out, was a rather lonely process.
When Marketing Chomp was finally published, I set out writing my second book, which was published one year later. Getting two books published within 12 months of each other wasn’t easy, but I got it done – and I learned a lot in the process.
The reason I expanded my marketing coaching services to other authors is because I’ve lived that isolation and that frustration. I understand the temptation of simply putting the manuscript aside and giving up. I know what’s like to have someone question the time you’re investing.
Writers need a support system.
If you’re writing a book you need someone who can encourage you, hold you accountable to your goals and speak candidly.
As a marketing coach for authors I’ve been able to applaud authors who’ve decided to take action and just self-publish instead of waiting to be discovered “someday”. I’ve been able to extend objective feedback on manuscripts, book covers and illustrations. I’ve been able to help authors simply start by providing them tips to overcome the fear and simply start writing. I’ve been able to advise authors on the necessary steps throughout the writing process – and then, as the owner of a marketing company, I’m able to teach them how to market themselves.
If you want accountability, encouragement and to learn how to market your book, read more about my program: marketing coaching program for authors.