After reading Marketing Chomp, Richard decided to ramp up his social media presence and launch a “Train Like a Champion” series. He posts a video every single day. Now here’s the crazy part – not only did he first commit to doing this for a few months, he has kept going after that!
What’s the best advice for your small business? The very first thing you need to do is actually identify what it is that you’re going to go after this year. That elusive thing you’ve been toying around within your head, but never dared to verbalize.
PR, press, publicity – whatever you call it – it takes hard work and is a very niche specialty in the world of marketing. Few are really good at it because it takes time and focused attention.